Monarch Cement Company
Branding / Website Design
The Monarch Cement Company reached out to us to help with new messaging and a new website. I re-designed the homepage, and created templates for second and third tier pages. All of Monarch’s competitors use wide shots of their facilities and employees on their site, but we wanted to show that the people are what make Monarch the company that it is.
Images are the focus in the homepage design. We hired a photographer to capture shots of employees as they are - gritty and authentic. Our photo treatment pulls out a lot of the saturation to pay heed to Monarch’s legacy as a 100+ year company. We paired this with a more blocky layout to modernize Monarch’s site.
Red accents are used throughout the site to bring in the red from their brand and logo.
The site development is in progress, and will be available to view late February 2019!
Tier 2 Page Template (used for pages in top navigation): designed to be image-centric like the homepage, and easy to navigate for a user to go deeper into a given service line or topic.
Tier 3 Page Template: designed to have the most written content of all of the site’s pages. The design allows for the copy to read like an article, with photos able to be placed throughout.